When to Book Your Shoot (And What to Wear): The Ultimate Seasonal Guide

Written By Gina Gallo

Let’s be real booking a photoshoot can feel like a whole thing. From timing it perfectly to finding an outfit that makes you feel like that girl, there’s a lot to think about. Whether you're planning branding content, engagement photos, family portraits, or just solo shots, this guide is here to help you make the most of your moment.

Spring (March – May)

Best for:fresh energy, new beginnings
When to book: 1–6 weeks in advance especially if you want golden sunsets
What to wear: Soft neutrals, pastels, flowy dresses, light denim, floral prints
Gina’s tip: Think gardens, fields, or downtown for that fresh energy. Bring a sweater or layered look—spring in Alberta can surprise you!

Summer (June – August)

Best for: Golden hour glow, vibrant colors, lake content
When to book: Afternoon or evening slots
What to wear: Linen sets, sundresses, crop tops, wide-legged pants, bold tones like coral, mustard, sage green
Gina’s tip: Choose outfits that move wind in a flowy skirt or dress adds magic to your shots.

Fall (September – mid-November)

Best for: Cozy vibes, golden trees, the Gilmore Girls aesthetics
When to book: Quick! this is the most popular time of year for shoots
What to wear: Earth tones, layered knits, boots, plaid, burnt orange, camel, olive green
Gina’s tip: Don’t overmatch,coordinate instead! Layers add visual interest and allow for outfit changes without needing a full swap.

Winter (mid-November – February)

Best for: Cozy couple shoots, branding with holiday flair, snow shots
When to book: Flexible depending on snow, you’ll want to plan around weather windows
What to wear: Creams, dark greens, burgundy, camel coats, scarves, chunky knits
Gina’s tip: Embrace the season, hot drinks, cozy blankets, and sparkly lights make for dreamy winter content.

Occasions & Milestones

  • Engagements: Book 1–6 months before your wedding for save-the-dates

  • Branding: Quarterly shoots are ideal to refresh content—book before each season starts

  • Graduation: Book 1–2 months ahead to secure cap + gown dates

  • Couples/Anniversaries: Book around your anniversary month for sentimental vibes

  • "Just Because": My personal fave. Don’t wait for a reason,you’re the reason.

💡 Final Tips:

  • Try on your outfit beforehand and snap some mirror pics to see how it photographs.

  • Bring options—we can always switch halfway through the shoot.

  • Think about how you want to feel in your photos: confident? playful? editorial? This helps guide your outfit and location choices.

Gina Gallo
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